MAC is an industry-leading consulting company offering 30+ years of expertise, influence, access and insights across the music, lifestyle and entertainment landscape. We deliver ROI, not promises, through innovative strategies and keep our clients ahead of the curve.
Marcie Allen is not just any strategic partnership expert - she is an industry powerhouse with over 25+ years of experience in entertainment and music. Her unparalleled ability to create game-changing partnerships has helped shape the industry and redefine what it means to be a marketer. With her extensive network, Marcie was able to forge legendary partnerships and events including AT&T + John Mayer, Citi + Billy Joel, Samsung + Keith Urban, Hollister + Khalid, Citi + Rolling Stones, Microsoft + Katy Perry, Jeep + Tim McGraw & Faith Hill, Verizon + John Legend, Mercedes Benz Stadium + Garth Brooks, and ATL Live + Mercedes Benz Stadium with Luke Combs, Blake Shelton, Brothers Osborne, Eric Church, Sam Hunt, Keith Urban and more.
Marcie's success and expertise are not just recognized by the industry - they have been honored with numerous awards and accolades. She has been nominated as a finalist for Billboard's "Concert Marketing and Promotion Award" 15 times, winning 8 times, and was named to Billboard's "Women in Music" list (2010-2022). She has also been included in Billboard's "Power 100" list (2018) and its "Branding Power Players" list (2016-2019) and was named a "Master of Branding" (2019). In 2019, she was honored at the Louise Scruggs Memorial Forum at The Country Music Hall of Fame.
As a prestigious industry insider, Marcie has served on the board for The Country Music Association (CMA's), Barclays Center, Berklee College of Music, and the jury for the Cannes Lions Entertainment Music and Clio Music awards. Marcie has been named to Variety's "Power of Women: New York Impact List" (2015-2018) representing the most powerful women in entertainment. She is passionate about paving the way for the next generation of brand marketers at NYU Steinhardt, where she has been an adjunct professor for the past ten years.
In 2004, Marcie founded MAC Presents, which grew to be one of the top music experiential agencies in the country for almost 20 years before closing during the pandemic. In addition to her long career in marketing, Marcie is a co-owner, with her husband Derek, of AB, a new independent music venue in Hillsboro Village/Nashville, TN.
With her impressive track record, it's clear that Marcie Allen is not just a consultant - she is a force to be reckoned with. Her new consultancy, Marcie Allen Consulting, is made up of like-minded industry experts who focus heavily on marketing innovation and strategic partnerships. Marcie's success is a testament to her unparalleled expertise and dedication to the industry, and her ability to build long-term relationships with key players in the entertainment world is unrivaled. If you want to make your mark, Marcie Allen is the expert you need on your team.
Copyright © 2023 MAC Consulting, LLC - All Rights Reserved.